Calling for speakers, partners, friends for Parrot 25'. Call us, text us. Parrot 25' will happen in Tallinn on June 4-5.

Happy delegates from previous years

"You are rockstars! Best of luck with everything."

Home Speakers Programme Golden Parrot Awards Tickets Registration Reviews Contacts

Smaily is an intentionally simple tool to create and send beautiful email newsletters.

Dienas bizness was founded in 1992 by the Swedish media group Bonnier. Latvia's most important business paper and features articles by leading economic experts as well as political news and real estate advertising.

Printify makes it possible for anyone anywhere to sell customized merchandise without the hassle and risks of having to hold inventory, negotiate contracts, or fulfill orders around the world.

Official representative of Jeep and Alfa Romeo passenger cars in Estonia, official BMW, Rolls-Royce and MINI service.

White Label is the leading brand strategy agency in the Baltics. From start-ups to well-established names, they’ve guided some of the world’s most respected brands in their field.

Apple's official reseller, service partner and trainer.

A team of sales and marketing professionals with over 20 years of experience within the IT and technology sector. Work with some of the world’s top names in the technology space, such as Microsoft Corporation and Citrix Systems.

Home Speakers Programme Golden Parrot Awards Tickets Registration Reviews Contacts

Programme 24'

Day One

10.00 - 10.25 Registration & Morning Coffee

10.25 Opening

The Big Picture

10.30 - 11.10 Keynote: Latest Trends and Developments in B2B Marketing
Joel Harrison, Editor-in-Chief and co-founder of B2B Marketing (UK), widely regarded as one of the foremost experts in B2B marketing globally

11.10 - 11.50 Keynote: State of B2B Martech in 2024
Frans Riemersma, Founder of MartechTribe (NL), the top10 martech influencer in Europe and #1 in the Netherlands

11.50 - 12.20 How B2B Brands Grow: The Latest Research Findings of Linkedin B2B Institute
Göran Sällvin, Marketing Solutions Lead for Enterprise Customers in the Nordics, Linkedin (SWE)

12.20 - 13.20 Lunch

Case Studies

13.20 - 13.40 Agency Case Study: The Biggest Sceptics in B2B Marketing
Rolands Puhovs, CEO of White Label, has been in this industry for nearly 20 years and worked with 80+ B2B and B2C brands

13.40 - 14.00 SEB Case Study
Edward Rebane, Head of Digital Banking at SEB, a digital sales visionary responsible for SEB Bank's Baltic e-channels sales

14.00 - 14.20 IT Case Study: How to Raise Prices for Existing Clients?
Emanuel Martonca, Pricing Strategist and Founder, Soft Fight (Romania), the foremost software pricing expert from Romania

14.20 - 14.40 Swedbank Case Study: Aligning B2B Sales and Marketing for Growth
Vita Zaliauskiene, Corporate Marketing Lead at Swedbank Lithuania, has run international marcomms for the likes of Nord VPN and Avon

14.40 - 15.00 Hansab Case Study
Sigita Babarskaite, Chief Marketing Officer of Hansab

15.00 - 15.30 Coffee break

Afternoon Session: PR & Communications

15.30 - 16.00 Keynote: Fun, Fame or Fortune: Avoiding the Mortal Sin of Boring Communications
Mark Terry-Lush, Founder and CEO of Make Honey (UK), one of Campaign magazine's World's Leading Independent Agencies

16.00 - 16.20 Employer Branding Case Study: Printify
Maija Milbrete, Communications Manager at Printify (Latvia)

16.20 - 16.40 B2B Comms Strategy Case Study: Bolt
Karin Kase, Global Head of PR at Bolt, has more than 15 years of experience in startup and government organisations

Golden Parrot Baltic B2B Awards

16.40 - 17.40 Golden Parrot Awards case studies (Filmmuseum Cinema)

17.40 - 17.55 Golden Parrot Ceremony (Maarjamäe Palace)

17.55 Palace Soirée

Day Two

09.15 - 09.50 Registration & Coffee

09.50 - 10.00 Opening

Morning Session: B2B Marketing

10.00 - 10.40 Keynote: The Latest Trends and Best Practices in Account-Based Marketing (ABM)
Robert Norum, Propolis ABM & Growth Expert, B2B Marketing (UK), has mentored more than 500 marketing professionals in the UK on Account-Based Marketing

10.40 - 11.20 Keynote: Buyer Group Marketing (BGM) – What This Means for Data and Content Within B2B Marketing

Steve Kemish, CEO of IMG, his work has seen wins at the B2B Marketing awards, Database Marketing awards, New Media Age awards, Revolution Digital Marketing awards and CRN awards

11.20 - 11.50 Panel Discussion: Sales & Marketing Alignment

Moderator: Andrejs Juscenko, IBD Consulting (Latvia)

Zane Lasmane, Head of Marketing at Zabbix (Latvia)

Piret Vahter, Head of Marketing at Net Group (Estonia)

Kaspars Pacevics, CMO of Sakret (Latvia)

Ali Adil, Channel Sales Manager at Microsoft (Estonia)

11.50 - 12.20 Unifying Forces: Practical Steps to Align Marketing and Sales Teams

Andrejs Juscenko, IBD Consulting (Latvia), boasts over 10 years of experience at Microsoft, spanning 24 countries

12.20 - 13.20 Lunch

Afternoon Session: B2B Sales

13.20 - 13.40 Social Selling: How to Sell with Limited Budget

Radvilė Alijauskaitė, CEO of Lithuanian Sales Association

13.40 - 14.10 How to Sell a Dream: YOOK Oat Drink Factory
Katre Kõvask, CEO at YOOK, one of the most successful business leaders in Estonia

14.10 - 14.30 The Role of Marketing in Sales of Industrial Equipment
Mihkel Tammo, Supervisory Board Member of Tammer Ltd, has built an industrial company with global reach

14.30 - 15.00 Coffee Break

15.00 - 15.40 Panel Discussion: Export Sales

Moderator: Rolands Ozolins, IBD Consulting (Latvia), a business growth strategist and former Microsoft executive with over 20 years of experience in B2B sales

Raavo Kullamaa, Export Sales Manager at Dipperfox (Estonia)

Marija Berger, Head of Marketing at DEAC & DLC Data Centers (Latvia)

Andres Kangur, Chief Marketing Officer at Thermory (Estonia)

15.40 - 16.25 Sales Case Studies: The Valuable Lessons Learned From Past Mistakes

Silver Rooger, Founder of Dominate Sales (Estonia), one of the most admired sales consultants in Estonia

16.30 Ends

Parallel Sessions 24'

Workshop: How to Build an
Effective Partner Channel

When: Day 1, 15.30 - 17.00

Where: Cafe

Using partner channels is an excellent way to scale technology businesses. It is well known that partner-led sales generate more revenue, higher average revenue per deal and higher customer satisfaction. However, there is a set of principles that companies need to know and stick to when considering setting-up a partner channel.

In this workshop, we will cover the following:

The role of partner channels in the success of technology businesses;
Critical role of business economics in partnership;
Possible partner business models;
Key success factors of partnerships;
Building blocks of a partner channel strategy;
How to recruit partners;
How to manage sustainable partnerships;

After, you will be able to:

Model partner business economics;
Estimate the minimum viable scale of a partner business;
Develop a partner recruitment strategy;
Add structure to your partner relationship;

Hosted by Rolands Ozolins and Andrejs Juscenko from IBD Consulting (Latvia)

Workshop: Pricing in the ICT Sector -

Price Is Relative and

Value Is Subjective

When: Day 2, 14.10 - 15.30

Where: Cafe

Customers have certain expectations when purchasing software. As the person responsible for selling and interacting with clients, it is crucial to prioritise their satisfaction and ensure that all their needs are met in order to receive positive feedback.

But how do you add a price tag to it? ‍In any commercial transaction, there are two aspects to consider: value and price. Price alone does not hold much significance without value.

‍Together with Emanuel Martonca, we will be learning about the challenges that you may encounter when interacting with clients, as well as how to properly price the value you offer.

Hosted by Emanuel Martonca, Pricing Strategist and Founder of Soft Fight (Romania)

Fireside Chat With Göran Sällvin: Let's Talk About LinkedIn

When: Day 1, 13.20 - 14.00

Where: Cafe

Göran Sällvin is a Senior Manager at LinkedIn, leading the Marketing Solutions business for enterprise customers in the Nordics. With over 20 years of experience in sales, e-commerce, brand building, and digital transformation, Göran helps B2B focused companies grow their business with LinkedIn, leveraging his expertise in customer relationship management (CRM), online marketing, and marketing technology.

Previously, Göran served as the Chief Marketing Officer of Pierce AB, a leading e-commerce company selling motorcycle and snowmobile gear, parts, accessories, and streetwear. He was responsible for sales and marketing across three brands and 39 localised online stores in 17 countries, with a sales budget of ~1.5 Billion SEK and a social media community of 1.6M people.

Göran holds a master's degree in business administration and economics from Stockholm University and is certified in LinkedIn Marketing Solutions Fundamentals and Strategy.

Fireside Chat With Robert Norum: Let's Talk About ABM

When: Day 2, 11.50 - 12.20

Where: Cafe

B2B Marketer with over 30 years experience. Robert has worked in magazine publishing, IT distribution, marketing agencies and for the last 19 years as an independent marketing consultant. During this time he has worked on brand, demandgen, channel, ecommerce and sales enablement.

Robert specialises in ABM working with a number of leading agencies and directly for a wide cross section of global brands.

Since 2017, has delivered the ABM Essentials training course for B2B Marketing training over 500 marketing professionals in the process.